Will Aitken's Blog
Don't Say That, Say This Instead
"Persuasive Communication," we explore transforming your sales pitch from ordinary to exceptional. By substituting clichéd phrases with strategic alternatives, you can enhance your approach and increase your likelihood of closing...
Don't Say That, Say This Instead
"Persuasive Communication," we explore transforming your sales pitch from ordinary to exceptional. By substituting clichéd phrases with strategic alternatives, you can enhance your approach and increase your likelihood of closing...
The Sales Tradeshow Survival Guide
Hey sales warriors! Fresh from Saastr's Annual Conference—a whirlwind of booths, swag, and epic dance floor moments—I've got the lowdown on mastering your next trade show. Preparation is key: arrive...
The Sales Tradeshow Survival Guide
Hey sales warriors! Fresh from Saastr's Annual Conference—a whirlwind of booths, swag, and epic dance floor moments—I've got the lowdown on mastering your next trade show. Preparation is key: arrive...
8 Biggest Lessons I Learned as a SaaS Account E...
In "8 Things I Wish I'd Known Sooner," a seasoned sales veteran shares crucial advice for both new and experienced sales professionals. They stress the importance of understanding customer needs...
8 Biggest Lessons I Learned as a SaaS Account E...
In "8 Things I Wish I'd Known Sooner," a seasoned sales veteran shares crucial advice for both new and experienced sales professionals. They stress the importance of understanding customer needs...
Cold Calling: A Step-by-Step Guide To Book Sale...
Cold calling, though daunting, is a crucial skill in sales—an art form of reaching out to potential customers who haven't yet engaged with your company. The goal? Ignite curiosity that...
Cold Calling: A Step-by-Step Guide To Book Sale...
Cold calling, though daunting, is a crucial skill in sales—an art form of reaching out to potential customers who haven't yet engaged with your company. The goal? Ignite curiosity that...
7 Best B2B Sales Books (2023)
Hey sales enthusiasts! Since 2022, I've been immersed in sales books, tackling over 50 titles and secretly ranking them. Top picks include Keenan's "Gap Selling" for B2B discovery, Todd Caponi's...
7 Best B2B Sales Books (2023)
Hey sales enthusiasts! Since 2022, I've been immersed in sales books, tackling over 50 titles and secretly ranking them. Top picks include Keenan's "Gap Selling" for B2B discovery, Todd Caponi's...
The B2B Prospecting Guide
Welcome back, sales enthusiasts! Today, we're focusing on a critical part of the sales process: prospecting. As Jeb Blount famously said, "The number one reason why salespeople fail is because...
The B2B Prospecting Guide
Welcome back, sales enthusiasts! Today, we're focusing on a critical part of the sales process: prospecting. As Jeb Blount famously said, "The number one reason why salespeople fail is because...