Train Your Team

Get your sales team rocking and rolling with a workshop, keynote, or coaching from the funniest and most handsome sales trainer/coach (In Nova Scotia, Canada)

Areas of Expertise

Prospecting

  • Messaging
  • Cold Calling
  • Cold Emailing
  • LinkedIn
  • Sales Navigator
  • Personalization
  • Video Prospecting
  • Events & Trade Shows
  • List Building
  • Sequencing

Closing

  • Discovery
  • Presenting
  • Negotiation
  • Proposals
  • Deal Management
  • Pipeline Management
  • Forecasting
  • Re-engagement
  • Multithreading
  • No Shows
  • Positioning
  • Full Cycle

Content

  • Content Creation
  • Social Selling
  • Personal Branding

Let's Chat

Have a specific need, project, or event you're looking for help with? Book an intro call with Will Aitken and we'll see if it's a fit!

  • Revenue.io

    Will gave the Revenue.io SDR, AE, and CS teams training on how sell with video. Breaking down ideal length, scripts, messaging, and CTAs. It was a super helpful session and more of our team have leaned into using videos to book meetings, and improve show rates.

    Maria Bross 
  • Carto

    Will gave our Sales Development team training on cold emailing & messaging. Our reps saw almost immediate results implementing his tips on problem focussed messaging. He's one of the few trainers we've had who took the time make the examples relevant for Carto.

    Joe Casilli 
  • DemandBase

    Will ran a workshop on all faucets of outbound sales for the AE & SDR teams at DemandBase. It was helpful in getting our sellers to focus more on relevant messahing & the problems we help solve rather than trying to pitch the selling points of our product via templates.

    Alli McManus 
  • SWBC

    We recently had the pleasure of hosting Will Aitken on our national sales call, where he provided invaluable insights and strategies. Will's scripts and approaches are not only pratical but also inspiring, making it easier for our team to connect with clients and capture more business. Highly recommend!!!

    Greg Goodman 
  • ValueLabs

    "Organizing a session with Will has earned me a reputation in the company for organizing successful team training. We had half a dozen send great feedback following our time with Will. Everyone loved it. We'd accept another proposal from Will in a heartbeat.

    Shiva Krishna Kolluri 
  • AutoDesk

    Will brought an energy our sellers actually respect. Because he's actually done what he's teaching they didn't see him as "just another sales trainer" but a peer who'd done the job. All of his tips were tactical and delivered with all the energy & humor you'd expect from a guy like Will.

    Chafik Abdellaoui