Will gave the Revenue.io SDR, AE, and CS teams training on how sell with video. Breaking down ideal length, scripts, messaging, and CTAs. It was a super helpful session and more of our team have leaned into using videos to book meetings, and improve show rates.

Will gave our Sales Development team training on cold emailing & messaging. Our reps saw almost immediate results implementing his tips on problem focussed messaging. He's one of the few trainers we've had who took the time make the examples relevant for Carto.

Will ran a workshop on all faucets of outbound sales for the AE & SDR teams at DemandBase. It was helpful in getting our sellers to focus more on relevant messahing & the problems we help solve rather than trying to pitch the selling points of our product via templates.

We recently had the pleasure of hosting Will Aitken on our national sales call, where he provided invaluable insights and strategies. Will's scripts and approaches are not only pratical but also inspiring, making it easier for our team to connect with clients and capture more business. Highly recommend!!!

"Organizing a session with Will has earned me a reputation in the company for organizing successful team training. We had half a dozen send great feedback following our time with Will. Everyone loved it. We'd accept another proposal from Will in a heartbeat.

Will brought an energy our sellers actually respect. Because he's actually done what he's teaching they didn't see him as "just another sales trainer" but a peer who'd done the job. All of his tips were tactical and delivered with all the energy & humor you'd expect from a guy like Will.