Sales Team Training

When I finally got great sales training, everything changed for me. It was like a lightbulb turning on in my head. Suddenly sales stopped being a brutal numbers game and instead became a game of fulfillment through helping my prospects and over performing.


The problem? Before that lightbulb moment I suffered through years of low performance. Never receiving any much needed coaching. Don't let your sellers suffer in silence like I did. Whether they're struggling to generate pipeline or get deals across the finish line, I will help.

By building & delivering engaging virtual or in-person workshops, provide ongoing coaching, or grant group access to my virtual courses, I get sales teams back on track.

Areas of Expertise


  • Messaging
  • Cold Calling
  • Cold Emailing
  • LinkedIn
  • Sales Navigator
  • Personalization
  • Video Prospecting
  • Events & Trade Shows
  • List Building
  • Sequencing


  • Discovery
  • Presenting
  • Negotiation
  • Proposals
  • Deal Management
  • Pipeline Management
  • Forecasting
  • Reengagement
  • Multithreading
  • No Shows
  • Positioning
  • Full Cycle


  • Content Creation
  • Social Selling
  • Personal Branding

    Will gave the SDR, AE, and CS teams training on how sell with video. Breaking down ideal length, scripts, messaging, and CTAs. It was a super helpful session and more of our team have leaned into using videos to book meetings, and improve show rates.

    Maria Bross 
  • Carto

    Will gave our Sales Development team training on cold emailing & messaging. Our reps saw almost immediate results implementing his tips on problem focussed messaging. He's one of the few trainers we've had who took the time make the examples relevant for Carto.

    Joe Casilli 
  • DemandBase

    Will ran a workshop on all faucets of outbound sales for the AE & SDR teams at DemandBase. It was helpful in getting our sellers to focus more on relevant messahing & the problems we help solve rather than trying to pitch the selling points of our product via templates.

    Alli McManus