1:1 Coaching with Will Aitken

Want to work through a specific challenge you're facing in sales or content creation? Book some time on our calendars.

I'll reach out ahead of time to make sure we make the most of our time together.

US$299 per hour

Coaching Sessions Come With Lifetime Course Access

Kristoffer Radomski

I HATE cold outreach. Cold emails don't work. At least that’s what I thought. Until I worked with Will.

Searching the internet turns up lots of free (shitty) advice on how to do cold outreach.

What Will taught me was the exact opposite, a thoughtful prospecting approach:

1. Establish the common problems you help your ICP solve
2. Find prospects with symptoms of those problems
3. Personalize emails, calls, DMs with those symptoms
4. Segue to the problem or a probing question

If you're considering working with Will. Stop. And just do it!

Book a Coaching Session

US$299 Per Hour