Kristoffer Radomski
I HATE cold outreach. Cold emails don't work. At least that’s what I thought. Until I worked with Will.
Searching the internet turns up lots of free (shitty) advice on how to do cold outreach.
What Will taught me was the exact opposite, a thoughtful prospecting approach:
1. Establish the common problems you help your ICP solve
2. Find prospects with symptoms of those problems
3. Personalize emails, calls, DMs with those symptoms
4. Segue to the problem or a probing question
If you're considering working with Will. Stop. And just do it!
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