I help B2B teams create pipeline and close more deals.
Practical frameworks, workshops, courses, and playbooks for B2B sales teams that are tired of generic sales advice.
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250K+
FOLLOWERS
50M+
COURSE VIEWS
30+
TEAMS TRAINED
10
YEARS SELLING
Our reps saw almost immediate results implementing Will’s cold email frameworks. He’s one of the few trainers we’ve had who took the time to make the examples relevant for our industry.
Joe Casilli
Director of Sales Enablement @ Carto
Organizing a training workshop with Will has earned me a reputation in the company for organizing successful and impactful training, We had half a dozen reps come forward with great feedback.
Shiva Kolluri
Director of Sales @ ValueLabs
Will’s scripts and approaches are not only practical but also entertaining, making it easier for our team to connect with clients and capture more business
Greg Goodman
Sales Performance Executive @ SWBC
Will made his prospecting knowledge come to life, whcih in turn, made the proceses easier to grasp for our Sales team. Since the session, our Account Executives have begun self-sourcing twice as many meetings.
Jeff Weiss
Chief Revenue Officer @ CMIC
New Book!
Gap Prospecting
The no BS-Framework for getting buyers to engage, building pipeline, and fixing broken prospecting