Will Aitken's Blog

How to Present Unforgettable Sales Presentations

How to Present Unforgettable Sales Presentations

Will Aitken

In preparing for your next sales presentation, aim not just to inform but to captivate like a blockbuster movie. Craft a compelling story that resonates with your audience, focusing on...

How to Present Unforgettable Sales Presentations

Will Aitken

In preparing for your next sales presentation, aim not just to inform but to captivate like a blockbuster movie. Craft a compelling story that resonates with your audience, focusing on...

3 Simple Steps to Reduce No-Shows in Sales

3 Simple Steps to Reduce No-Shows in Sales

Will Aitken

Prospects skipping scheduled meetings can be a frustrating obstacle in the sales process, but understanding the underlying reasons can help mitigate this issue. Common causes for no-shows include unclear value...

3 Simple Steps to Reduce No-Shows in Sales

Will Aitken

Prospects skipping scheduled meetings can be a frustrating obstacle in the sales process, but understanding the underlying reasons can help mitigate this issue. Common causes for no-shows include unclear value...

Exactly How to Cold Email in 2024

Exactly How to Cold Email in 2024

Will Aitken

**The Blueprint for Cold Email Success** provides a detailed guide for crafting impactful cold emails in the competitive B2B tech landscape. To capture attention in crowded inboxes, start with a...

Exactly How to Cold Email in 2024

Will Aitken

**The Blueprint for Cold Email Success** provides a detailed guide for crafting impactful cold emails in the competitive B2B tech landscape. To capture attention in crowded inboxes, start with a...

The PERFECT Sales Cadence (Salesloft/Outreach Sequence Template)

The PERFECT Sales Cadence (Salesloft/Outreach S...

Will Aitken

To keep your outreach fresh and effective, imagine your product is a potato—something you want prospects to savor, whether through buying, booking a meeting, or watching a demo. Given the...

The PERFECT Sales Cadence (Salesloft/Outreach S...

Will Aitken

To keep your outreach fresh and effective, imagine your product is a potato—something you want prospects to savor, whether through buying, booking a meeting, or watching a demo. Given the...

The 4 Levels of Cold Email Personalization (Easy-Hard)

The 4 Levels of Cold Email Personalization (Eas...

Will Aitken

Cold email personalization can significantly impact your outreach success by making your messages more engaging and relevant. The four levels of personalization start with basic details like title and industry,...

The 4 Levels of Cold Email Personalization (Eas...

Will Aitken

Cold email personalization can significantly impact your outreach success by making your messages more engaging and relevant. The four levels of personalization start with basic details like title and industry,...

Can You Survive a Performance Improvement Plan

Can You Survive a Performance Improvement Plan

Will Aitken

In 2018, while working as a staffing recruiter in Sydney, Australia, the speaker faced a daunting "Behavior Improvements Plan" (BIP), a formal notice due to attitude issues despite strong performance....

Can You Survive a Performance Improvement Plan

Will Aitken

In 2018, while working as a staffing recruiter in Sydney, Australia, the speaker faced a daunting "Behavior Improvements Plan" (BIP), a formal notice due to attitude issues despite strong performance....