Content Consulting

Any B2B brand that offers a free trial or offering marketed towards end users should be focussing on social media growth.

The problem? That's easier said than done.

Creating content your ICP wants to consume isn't easy. The traditional methods of ebooks, whitepapers, and webinars are stale & wont convert new users at a high enough volume.

You need to be showing up in the places where your users are looking to learn or be entertained with the content & messaging that resonates.

After successfully scaling two B2B brands (Vidyard's Sales Feed from 0 followers to 150k followers & Lavender from 20k to 60k followers) I can help by providing best practices, ideation, and strategy for your brand's social content. 

Areas of Expertise

Social Media

  • YouTube
  • LinkedIn
  • TikTok
  • Instagram
  • X (Twitter)

Content Production

  • Ideation
  • Capture
  • Video Editing
  • Design
  • Copy
  • Will Aitken

    Since starting my content creation journey in April 2021 I've grown my online followings to:

    • 46k LinkedIn Followers
    • 44k TikTok Followers

    My next focus will be growing my personal presence on YouTube

  • Sales Feed

    After joining Vidyard's Sales Feed team in September 2021 I grew the brand's following by:

    • 25k LinkedIn Followers
    • 80k TikTok Followers
    • 5k YouTube Subscribers
    • 5k Instagram Followers
  • Lavender

    After joining the team in February 2023 I have grown Lavender's online following by:

    • 24k LinkedIn Followers
    • 5k TikTok Followers
    • 2k YouTube Subscribers
    • 1k Instagram Followers