6 Steps to Get Promoted to Account Executive From SDR

June 18, 2024

Get Promoted!: A 𝑅𝑒𝒶𝓁𝒾𝓈𝓉𝒾𝒸 Guide

Hey there, ambitious sales rockstars! Let's cut to the chase: not every Sales Development Representative (SDR) dreams of endless cold calls. Many of you want to leap to the next level as an Account Executive (AE), closing deals and earning those big bucks. But how do you make that leap, especially in uncertain times when promotions seem scarce?

Here’s the real talk: it’s not just about waiting for your manager to notice your hard work. It’s about intentional steps and a strategic approach. Here are six crucial things to consider if you're serious about getting promoted from SDR to AE:

1. Make your INTENTIONS clear!

First things first, you can’t expect a promotion if you haven’t clearly communicated your goal to your manager. In your next one-on-one, lay it out: you want to be an AE. Discuss what it takes to get there—specific goals, timelines, and performance metrics. Write it down and get their commitment. Hold them accountable to help you achieve your career goal.

2. PERFORMANCE speaks volume!

Bring in results. While you can’t control every outcome, you can control your effort and quality. Aim to over-deliver consistently. Whether it's the number of calls, quality of emails, or meetings booked, strive for excellence in every aspect of your role.

3. Take the INITIATIVE!

Being an AE requires a different skill set than being an SDR. Start learning those skills now. Take on additional responsibilities, seek out training opportunities, and mentorship from those who have made the transition. Immerse yourself in the company culture and absorb as much as you can from sales meetings and resources.

4. Work for the right COMPANY!

Not all companies promote from within. Before committing to your goal, assess if your current company values internal promotions. Are they expanding? How many SDRs have transitioned to AEs recently? If you're considering a new job, ensure they have a track record of promoting internally and fostering career growth.

5. Have PATIENCE!

Rome wasn’t built in a day, and neither is a successful sales career. Avoid the temptation to jump ship too soon. Promotions often take time—typically 12 to 18 months. Stay focused, keep delivering results, and trust the process. Impatience can derail your progress.

6. Bring the Right MINDSET!

Finally, approach your career journey with the right mindset. Stay positive, adaptable, and proactive. Embrace challenges, celebrate successes (yours and others'), and stay motivated even when the road gets tough.

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Remember, becoming an AE isn’t just about making more money—it’s about mastering new skills, taking on bigger challenges, and growing as a professional. By following these steps and staying committed, you’re setting yourself up for success.

If you found this advice helpful, connect with me on LinkedIn for more tips and insights. Together, let’s navigate this career path and achieve your goals. Peace, love, and happy selling!

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